Yahoo! Sharing Widget

Lead designer for Yahoo!'s new social platform — an off-network content distribution layer that enabled Yahoo! content and personalisation to be embedded across partner sites and publishers.

The platform was built around the social graph: users could consume, share, and engage with Yahoo! content in context, wherever they were on the web, without leaving the host site. The design challenge was creating an experience that felt native and unobtrusive across environments Yahoo! did not control, while maintaining the interaction quality expected of a Yahoo! product.

The work also explored how the platform could support third-party developers through social gaming integrations and activity stream-driven engagement — an early prototype of what social plugins would become across the web.