App.net Marketing Platform

Design lead for App.net at Mixed Media Labs — a self-serve platform that allowed independent developers and studios to create polished marketing pages for their mobile apps without writing a line of code.

The design challenge was accessibility without compromise: the product had to feel effortless for a solo developer with no design background, while producing results that looked professionally crafted. This required careful decisions around template structure, constrained customisation, and a visual language that elevated whatever content was put into it.

The platform launched with features including smart download widgets, SMS distribution, analytics, and social sharing — a full marketing toolkit wrapped in an interface that developers could configure in minutes.