Professional Experience & Education

Fitbit, Senior Product Designer II

Since Jan 2016

  • Concept and redesign of new device onboarding flows, to improve new user education and provide delightful OOBE (Out of box experience)
  • Design and content strategy of mobile app experience supporting successful launch of 5 new devices
  • Concept and design for the launch of new 3rd party notification experience on Fitbit Blaze

Strava, User Experience Lead

Jan 2012 - Dec 2015

  • Leading the User Experience team for Strava’s Mobile Apps and Website
  • UX Design for companion devices including Google Glass, Smartwatches, 3rd party devices and partner integrations
  • Managing User Research Projects and User Testing

Mixed Media Labs, User Experience Designer

Mar 2011 - Jan 2012

  • Design lead for a new product that helps users create simple & beautiful landing pages for mobile apps
  • UX design of new features on photo-sharing site including search, collections & mobile sign-up

Yahoo! Social Platform, User Experience Designer

Jun 2009 - Mar 2011

  • Led the design for a new product defining the experience for consuming and sharing content on the web
  • Designed interfaces that maximize user engagement, lower the barrier for participation and increase traffic
  • Created designs to support 3rd-party experiences like social gaming on various Yahoo! products
  • Collaborated with multi-disciplinary teams on effective interfaces that allow easy discovery and exploration
  • Won internal Hackday with an interactive prototype, now considered for implementation
  • Facilitated design jams and evangelized Yahoo!’s design practice through recruiting at the University of Michigan

Sapient Consulting, Interactive Developer

Nov 2006 - Sep 2007

  • Created interactive prototypes as proof of concept and for user testing
  • Translated visual designs into code and worked closely with developers to ensure integrity of UI
  • Led and worked with remote teams to manage and execute client projects on time
  • Implemented ad-serving pilot for online marketing supporting multivariate testing

Enlit - Financial Education Benchmarking, Co-Founder and Design Lead

Jul 2006 - Dez 2010

  • Conceptualized and developed a financial benchmarking and management tool for schools
  • Led the product design by applying a user-centered design process
  • Performed user testing and roadmap planning for the product

Leantrak, Information Architect

Jan 2005 - Oct 2009

  • Concept and development of company website & knowledge management system
  • Design and implementation of a project management tool for multi-billion dollar petroleum company
  • Design and development of worldwide branding program for a global corporation


Master of Science in Information & Human-Computer Interaction

University of Michigan School of Information | Ann Arbor, MI | Apr 2009

  • Merit Scholarship Recipient and Executive Board Member of HCI Student Organization

Bachelor of Science in Computer Science & Media Informatics

University of Applied Sciences | Cologne, Germany | Nov 2004

  • Graduated top 5% of class